Internet Marketing and Social Media Training in Dubai By Meirc

English: Infographic on how Social Media are b...
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)
Internet Marketing and Social Media
Program Objectives:
By the end of the program, participants will be able to:
  • Reach their buyers directly, establishing a personal link with current and prospective customers.
  • Access niche buyers with targeted and effective messages.
  • Publish content that people want to read and that search engines reward with high rankings.
  • Migrate individual marketing activities to their online marketing.
  • Monitor the web for "buzz" about their brand.
  • Use tools like blogs, and social networking to enhance their online presence.
  • Do a step-by-step approach for building an online marketing strategy and an action plan to create online leadership for their organization.
Note: This is a hands-on training program using laptops, which will be made available by Meirc.

This program is designed for:
Marketing professionals at a beginner or intermediate level who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available in web marketing and social media.

Marketing on the Web
Web Based Communications to Reach Buyers Directly
  • You are What you Publish
  • Content-Rich Web Sites and Online Media Rooms
  • Online News Releases and Reaching the Media
  • Blogging for Business and Marketing
  • Search Engine and Viral Marketing
  • The Power of Search Engine Optimization (SEO) in Beating your Competitors
  • Hands-on Practice: Creating Blogs
Social Marketing and Networking on the Web
  • Leveraging Social Media to Engage Customers and Build your Brand
  • Hands-on and Practical Approach to Twitter, Facebook and LinkedIn
  • Tweeting your Way to Success
  • Tools to Engage Customers and Ignite your Business
  • Engaging your Customers and the Public on Linkedin
  • Facebook Marketing Techniques
  • The Integration of all Networks to Achieve Viral Effects
Developing an Online Marketing Strategy
  • Creating an Online Marketing Plan
  • Developing Internet Marketing Strategies
  • Internet Marketing Campaign
  • How to Master Business Social Media to Brand Yourself
  • Building, Cultivating, and Measuring Success on the New Web
  • Overview of Analytics and Interpretation of Results and Graphs
  • Blog Presentation by Participants and Suggestions for Improvement
  • Empire Avenue and the Power of Brands Online
  • Klout, Peerindex and the Measure of Influence on the Web
Templates and Checklists
  • Website Benchmark Scorecard
  • Action Plan Worksheet
  • Buyer Persona Worksheet
  • Internet Marketing Training Follow-up
  • Professional Development Training
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